08.19
Yak Yak part 5: Grid Variations
In Part 1 you were introduced to Operation Mercy and their yarn and clothing company called Yak Yak. In Part 2 you joined us on our field trip to local yarn shops to get a feel for the marketplace. In Part 3 we narrowed the scope and showed you our design narratives and mood boards. [...]
08.6
Yak Yak Part 4: Round 1
In Part 1 you were introduced to Operation Mercy and their yarn and clothing company called Yak Yak. In Part 2 you joined us on our field trip to local yarn shops to get a feel for the marketplace. In Part 3 we narrowed the scope and showed you our design narratives and mood boards. [...]
08.2
Yak Yak Part 3: Design Narratives
Mood boards are developed within the framework of 3 concepts. Each concept explores aspects of Yak Yak that differentiate them in their market. For each concept we develop a design narrative taking what is visually presented on the mood board and translate it into words. This builds a foundation for the design and helps our clients understand where we are going before we start anything.
07.28
Yak Yak Part 2: The Marketplace
We know that the yarn will be sold through traditional brick and mortar yarn stores. We know that the yarn and the garments will both be sold through online channels. Some of the online channels for the garments also have flagship stores, so there may be a physical retail element to the garments as well. What do these environments look like? What brands currently live in those spaces? What kinds of customers shop there?
07.23
Yak Yak Part 1: Their Story
At some point, no matter your chosen career path, or for what company you are employed, or for what company you aren’t employed, or where you fall in (or fall off) the corporate ladder, or where you find yourself living — at some point we all have the opportunity to embark on a professional challenge [...]
07.15
christmas in july
Tenfold just received a package from Johnny Cupcakes. It’s awesome. We have no idea what what we’ve done to deserve it. Been nice? Naughty? Either way, we’re so grateful and excited. Everything they have is designed to perfection, right down to the oven mitt tags on the shirts. To see more [...]
06.29
Grimm Brothers Get labeled
We’re very near completing the Grimm Brothers brand. Latest addition: Some very wicked labels, illustrated entirely in house. We wanted to carry the creepy Grimm theme through, but also wanted a twist on the classic stories. Best way to turn a fairytail on it’s head? Make the damsel in distress not so distressed. Maybe even [...]
06.29
Tenfold featured on processed ID
We recently had the honor of being asked by Steve Zelle of ID Apostle to participate in his blog called Processed Identity. The aim of the site according to Zelle is to, “explore the creative processes designers from around the world use when defining and refining visual brands.” We were so excited to contribute [...]
