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Archive for July, 2010

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07.28

Yak Yak Part 2: The Marketplace

We know that the yarn will be sold through traditional brick and mortar yarn stores. We know that the yarn and the garments will both be sold through online channels. Some of the online channels for the garments also have flagship stores, so there may be a physical retail element to the garments as well. What do these environments look like? What brands currently live in those spaces? What kinds of customers shop there?



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07.23

Yak Yak Part 1: Their Story

At some point, no matter your chosen career path, or for what company you are employed, or for what company you aren’t employed, or where you fall in (or fall off) the corporate ladder, or where you find yourself living — at some point we all have the opportunity to embark on a professional challenge [...]



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07.15

christmas in july

Tenfold just received a package from Johnny Cupcakes. It’s awesome. We have no idea what what we’ve done to deserve it. Been nice? Naughty? Either way, we’re so grateful and excited. Everything they have is designed to perfection, right down to the oven mitt tags on the shirts. To see more [...]




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