2011 Rejects (that we happen to love)

At every design firm, if you ask around, you’ll find an ever growing list of projects that produced great work that for some reason or another never went anywhere. Sometimes there are just too many fantastic options and one has to be chosen, sometimes the client needs to go in a different direction, and sometimes, we find ourselves thinking, “hey whatever happened with such and such…?” So, we decided to post our favorites, so at least they see the light of day somewhere.

Uinta Brewing
You guys have heard a lot about our projects with Uinta Brewing. They’ve been a great client and we churned out a lot of options for them in the initial rounds. We love the end result, but thought it would be a shame to keep these initial rounds to ourselves.

Dancing Pines Distillery
These are some designs we came up with a while ago for Dancing Pines Distillery here in Loveland. Working with craft alcohol is clearly one of our passions and it was great to take a shot at some spirits in addition to beer. We wanted to communicate and sense of adventure and experience. A good bourbon is made to be savored and enjoyed. Much like a beautiful evening, a great conversation, or great accomplishment.

Erion Foundation
We had the privillege of working with local non-profit The Erion Foundation. We love the clean, final concept they went with, but wanted to share some of the bright and upbeat options we presented along with it. We really had some fun with this one. It’s not every day you get to use neon and we had a great time running with it. We wanted to communicate their community impact, a creative and bright spot in the local landscape.

The Welsh Rabbit
The Welsh Rabbit is a gourmet cheese shop coming to Ft. Collins, CO. The owners are really fun folks who absolutely ADORE cheese and the experience of food (we certainly connected on this point). For their initial concepts we focused on creating a mood and experience for the shopper. They wanted to seem hi-end but not inaccessible, and for people to feel comfortable asking questions and discussing the items with the employees. We wanted a bit of the old English style with a touch of quirkyness and personality.