New Super Identity

Several months ago we were contacted by AllRightsReserved, a creative studio out of Hong Kong who was putting together a new book about brand identity called New Super Identity. The idea of the book is to look at brands as reputations and personalities.

“Today’s most successful brands leap far beyond the logo, are locally aware, create their own worlds, tell us stories, hijack blogs, augment reality, and even curate culture itself… Today, consumers are no longer merely passive receivers of marketing messages but active participants in spreading the word.”

FedEx surprised us as our pre-release copy arrived today (thanks AllRightsReserved!). We are flattered, and a little intimidated, to have our work alongside so many designers that we admire.