Tenfold is launching a new ad campaign in Northern Colorado, starting with today’s edition of the Northern Colorado Business Report. As a design firm that works with small businesses and non-profits, we often encounter clients who aren’t happy with their logo, web site, or brochure. But, they feel like it’s good enough for now and postpone investing into their brand. It’s like trying to talk to your target audience with salad in your teeth when you should be looking your best.
So, this campaign is a little bit of tough love: get rid of the logo that gives you muffin top and feel confident in your brand. An investment in good design and messaging is, ultimately, an investment in your target audience.