We just finished up a new brand for The Rocky Mountain District of the Evangelical Free Church of America, RMD for short. They wanted a brand that articulated their mission of service and connection. They believe that they are better together and that they can do more as a group than they can as individuals. Their location is also a huge contributing factor to their mission and how they organize themselves. To articulate both of these concepts in their logo, we used graphic mountains that stand in for the ‘M’. They cross in the center creating a new color, symbolizing the connection between the lives of the people throughout their organization.