Uinta Brewing Co. Label Redesign: HYVE

In December of 2010, The Tenfold Collective was hired by Uinta Brewing Company of Salt Lake City to redesign their identity and beer packaging. We designed and illustrated 18 beer labels over two product lines. For the next 18 days, we’ll be featuring a different beer on our blog.

Organic Series: HYVE

HYVE was an original 4Plus beer with a bee and honey comb icon on the label. For the redesign, we featured an entire hive, which happens to be state emblem of Utah. The early pioneers of Utah had very little resources at their disposal, so they turned to beekeeping as a means of survival.

Learn more about the transformation of Uinta’s 4Plus beers into an organic series

New compass bottle…