Uinta Brewing Co. Label Redesign: Sum’r

In December of 2010, The Tenfold Collective was hired by Uinta Brewing Company of Salt Lake City to redesign their identity and beer packaging. We designed and illustrated 18 beer labels over two product lines. For the next 18 days, we’ll be featuring a different beer on our blog.

Organic Series: Sum’r

During the course of the redesign, Tenfold only made slight changes to the brand color and spot illustration of Uinta’s organic summer seasonal beer. We thought Sum’r already had a good thing going with the adirondack chair on a field of green.

New compass bottle…

Label detail…

Tags: Uinta